Advanced Bionics (AB), the cochlear implant maker owned by Sonova Group, may have been out of the market for a while due to a product recall last year, but it apparently used the time to catch back up with a hot new product that will pose some competitive headaches for the other cochlear implant makers.
AB’s new waterproof Neptune cochlear implant processor, the first “swimmable” cochlear implant system, was just approved for distribution throughout Europe, following approval in December by U.S. and Canadian regulators of distribution in North America.
At first look, you might wonder why a waterproof cochlear implant system is such a big deal. I don’t wear my hearing aids when I go swimming, and other than a slight fear that I won’t hear the lifeguard’s warning that there are sharks in the water, I get along well enough without them. So why do you need a waterproof cochlear implant system?
One big reason: consider the fact that babies born deaf are now often fitted with cochlear implants right away to help them acquire language at the same rate as hearing children. Then think back to your childhood days splashing around in the pool or in the water at the beach. Not being able to hear a parent yelling at you is a lot more dangerous than my fears about missing shark warnings.
And whereas most adults take a quick dip, most kids will spend as many hours in the water as they are allowed. And for those adults who like to swim a lot for real exercise, I imagine being able to wear the CI while doing laps might be a benefit as well.
The Neptune product is also a new design. Whereas most CI processors are hung behind the ear, the Neptune is a small, seemingly indestructible unit that can be clipped do your lapel or breast pocket, or attached to an armband, with a wire extending to the magnet connector that’s affixed to your skull behind the ear.
For highly active adults and kids, I can see the armband option as a great way to stop worrying about whether the processor will stay put when you’re running, biking or swimming.
Between the cool design and impressive waterproofing technology, I’m glad to see the Number Two cochlear implant maker, now that it’s back on the market following its recall, competing aggressively with new high-tech product designs.
Kim says
I really enjoyed reading your write up on the Neptune.