Anyone new to the hearing aid industry can be easily overwhelmed by the complex web of brands and product manufacturers. But most hearing aid buyers would like to know where their products are coming from. Hearing Tracker, the leading online review system for hearing aids and providers, has finally brought some order to the chaos with a visual snapshot of all the global hearing aid manufacturers and brands.
In a business where more than 80 percent of the products sold worldwide come from only six manufacturers (the “Big Six”), you wouldn’t necessarily expect this plethora of brands. But each of the major manufacturers owns multiple subsidiary brands, and those companies in turn sell multiple product families. Often the competing brands sell products based on identical technologies manufactured by one of the Big Six. And they don’t always let on that they are corporate subsidiaries putting their own labels on the parent company’s products. If you want to make sense of who owns what, and who sells what, in the hearing aid industry, this hugely informative infographic is a great place to start. And while you’re at it, check out Hearing Tracker’s massive directory of hearing healthcare providers and comprehensive product reviews.