Sonomax, once a somewhat staid manufacturer of ear plugs and hearing protection solutions for industrial users, has recently moved into the heart of the consumer audio business with its sculpted eers self-fitted custom earphones.
Now, the Canadian company is showing it’s all in to the consumer market with the appointment of K. R. Nazel–a.k.a. Arabian Prince, the West Coast music pioneer, DJ, producer and founding member of the groundbreaking rap group N.W.A. and Stones Throw label–as the new Sonomax Creative Director.
Sonomax is another example of a company with great hearing-enhancement technology that is figuring out how to reach a larger audience with products designed for a broader market of consumers. And Nazel isn’t just a figurehead. He has jumped right into both the marketing and product design:
“I listen and work on music everyday, so I wanted the sound and fit that I use on stage, and when I DJ to carry over to eers™. I have used custom in-ear monitors for years, but there has never been a cost effective solution for the general public until now. Custom in-ear monitors can take weeks to make and cost a thousand dollars or more, but with the SonoFit™ system and eers™ custom earbuds, the general public can get a one-of-a-kind custom fit in just 5 minutes right out of the box for less than 25% of the price.”
The SonoFit system enables you to create a custom set of ear buds at home, without going through an extensive process with an audiologist or ear mold maker.
Tomasz says
Why do hierang aids cost so much more then a bluetooth ear piece?IF you look at the two devices it really doesn’t seem like the technology is all that different…why in the heck does a hierang aid cost 5,000 bucks compared to a bluetooth thing that you can get for 100 bucks or much less…