Phonak’s Hear The World Foundation touched a nerve when it warned World Cup fans of the damage stadium noise can cause to your hearing, especially if you’re in the midst of a chorus of vuvuzela horns. It turns out that, at 127 decibels (dB), a vuvuzela is louder than an air horn. On top of normal cheering in a heated match, the sound can quickly do permanent damage to your hearing. After Hear The World issued its statement, the news of potential hearing loss spread across the media and the web like wildfire — Google the phrase “vuvuzela hearing loss” and you will see 71,000 entries. What’s the best way to prevent hearing loss from noisy stadiums? There’s been talk of banning vuvuzela horns at the World Cup and other sporting events. My preference, though, is to see everyone start using simple ear plugs, which can protect you from all stadium noise at any sporting event, which, vuvuzela or no vuvuzela, often surpasses decibel levels loud enough to cause hearing damage.