Phonak's Hear the World initiative got so much attention from its announcement that vuvuzela horns were damaging World Cup attendees' hearing that the hearing aid company's product designers sprung into action to adapt Phonak's popular Serenity industrial hearing-protection products with a new line of consumer devices for fans who need to protect their hearing at stadium events … [Read more...] about Phonak Uses World Cup Vuvuzela Noise As Design Laboratory For New Hearing Protection Products
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Hearing Aid Technology Is Finally Going To Work In Hearing Protection Market
For a long time, the standard in hearing protection for the military, police and workers in noisy industrial environments was little more than a set of ill-fitting ear plugs. But blocking your hearing is often more dangerous than potentially losing it in noisy environments where inability to hear your colleague's voices or failure to hear warnings of an imminent threat can put … [Read more...] about Hearing Aid Technology Is Finally Going To Work In Hearing Protection Market
Race To Acquire Siemens Hearing Aids Heats Up As Cochlear Ltd. And Synthes Join Fray
Reuters quotes sources saying Cochlear Ltd., one of three global suppliers of cochlear implant devices as well as a leader in bone-anchored hearing aids, intends to join two private equity firms in making a multi-billion dollar bid for Siemens Hearing Instruments, which is being spun off by its parent company. The report also says Synthes, a global medical equipment … [Read more...] about Race To Acquire Siemens Hearing Aids Heats Up As Cochlear Ltd. And Synthes Join Fray
Sonova Undaunted By Collapse Of GN Resound Hearing-Aid Acquisition
Valentin Chapero is telling Wall Street that Sonova, led by its Phonak brand of hearing aids, will still vie to become the world's number one hearing-aid company even after the collapse of its bid to acquire GN Resound from GN Store Nord. … [Read more...] about Sonova Undaunted By Collapse Of GN Resound Hearing-Aid Acquisition
Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters
There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). … [Read more...] about Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters