With the first shipments of its new super-power Endura behind-the-ear (BTE) hearing aids this month, Sonic Innovations is providing a satisfying high-end bookend to its line of hearing aids spanning the needs of all users. The market for hearing aids for patients with severe-to-profound hearing loss is smaller than the markets for patients with mild-to-moderate hearing … [Read more...] about Sonic Innovations’ Super-Power Endura Hearing Aid Has All The Bells And Whistles Patients With Severe Hearing Loss Need
Hearing Aids
Can Hearing Aids Make You Smarter? Research On Cognitive Hearing and Listening Fatigue Says They Can — Is The Industry Finally Listening?
Hearing aid manufacturers have finally started listening to ten years of academic research into concepts known as "cognitive hearing," "listening fatigue" and "cognitive fatigue." It took them long enough, but I'm not complaining, because at least they are finally claiming to attack the problem of hearing loss at its roots. In recent announcements of their next-generation … [Read more...] about Can Hearing Aids Make You Smarter? Research On Cognitive Hearing and Listening Fatigue Says They Can — Is The Industry Finally Listening?
Starkey’s S Series iQ Hearing-Aid Family Attacks Hearing-In-Noise Problem
Anyone who has gone to dinner in a noisy restaurant only to discover their hearing aids were amplifying the cacophony to unbearable levels without enabling them to understand their companions at all will bear witness to the fact that better comprehension of speech in noise is the Holy Grail of the hearing-aid industry. The new S Series IQ hearing-aid family from Starkey … [Read more...] about Starkey’s S Series iQ Hearing-Aid Family Attacks Hearing-In-Noise Problem
HearUSA Scores Hearing-Aid Distribution Deal With AARP
HearUSA, the U.S. chain of hearing-aid retail outlets, scored a major distribution deal with AARP Services, Inc. to offer discounted hearing aids and extended warranties to the nearly 40 million U.S. members of the world's largest service organization for adults aged 50 and older. Next to an endorsement by Oprah, a distribution deal with AARP is one of the most coveted … [Read more...] about HearUSA Scores Hearing-Aid Distribution Deal With AARP
Rock & Roll Icon Stephen Stills Talks About How Hearing Aids Alleviate His Lifelong Hearing Loss
Oticon USA has used the 40th anniversary of the Woodstock concert to do a nice PR piece on Crosby, Stills & Nash player Stephen Stills, who uses Oticon Dual hearing aids. The group's performance at Woodstock was a centerpiece of the film made about the event and kept their music at the top of the charts for years. Unlike many rock musicians whose first deafness was a … [Read more...] about Rock & Roll Icon Stephen Stills Talks About How Hearing Aids Alleviate His Lifelong Hearing Loss