Phonak has cranked up its PR engine for the launch of the snazzy new Audeo hearing aid family, scoring a beautiful piece in BusinessWeek magazine on the wonders of its expensive new digital hearing aids with their jazzy colors and names. … [Read more...] about Phonak PR On Slow-Growth Hearing-Aid Market Misses The Point: It’s Not The Product, It’s The Price!
GN ReSound
On-Again, Off-Again Merger Of Hearing-Aid Giants Phonak and GN Resound May Be On Again
The CEO of Phonak Holding in Switzerland says he won’t be deterred, at least for now, by the German cartel office veto of the company’s acquisition of GN ReSound. … [Read more...] about On-Again, Off-Again Merger Of Hearing-Aid Giants Phonak and GN Resound May Be On Again
And Then There Were Six: GN Store Nord Puts GN ReSound On The Block
I wrote about the "seven sisters" of the global hearing aid industry a while ago, but now it appears there will be six. Consolidation among the largest manufacturers continues as GN Store Nord considers selling GN ReSound, the world's third-largest hearing-aid brand, to one of the other majors. … [Read more...] about And Then There Were Six: GN Store Nord Puts GN ReSound On The Block
GN Acquisition Of Interton Accelerates Hearing-Aid Industry Consolidation
The big are getting bigger in the hearing-aid industry, with GN Store Nord, parent of the GN ReSound Group, acquiring German hearing-instrument developer Interton for DKK 350-million ($56 million USD). … [Read more...] about GN Acquisition Of Interton Accelerates Hearing-Aid Industry Consolidation
Jabra’s New Headset Is Hard-Of-Hearing Friendly
Jabra has always set trends for great design and cutting-edge consumer technology with its telephone headsets and earpieces, and now it is aiming its marketing guns directly at hard-of-hearing consumers with its announcement of the new Jabra 650 telecoil-compatible corded headset. … [Read more...] about Jabra’s New Headset Is Hard-Of-Hearing Friendly