You can tell it’s an amplified phone by the size of the buttons. A lot of hearing impaired people are old, and a lot of old people also have trouble with their vision. Therefore, most amplified phones are designed with HUGE buttons with ENORMOUS numbers on them. It’s great the manufacturers can kill two birds with one stone. But consumers aren’t birds. I don’t need the big buttons, thank you. I see the small ones just fine. (I feel a little like the two deaf people in the coffee shop: when the waiter sees them conversing in sign language, he very helpfully brings them menus written in Braille). Like a lot of the marketing decisions hearing-assistance manufacturers make, the design of amplified phones is turning off what should be their most attractive target market: consumers in their 30s, 40s or 50s who will only be ordering more hearing assistance gear as time goes on. I think that’s why the manufacturers have had such a difficult time appealing to Baby Boomers, especially those who grew up in the 1960s and vowed to never get old.