Hearing the teacher’s voice without the stress and strain of speech-reading can mean the difference between long-term success and failure in school, especially for younger children. When hearing-aid manufacturers target school-aged customers, they do well by doing good. Not only can they provide one of the most important learning aids a child can have, but they can also sign up a customer for life. Oticon has recently increased its historically strong commitment to the pediatric market with the Amigo family of wireless FM assistive listening devices. Consisting of transmitters, receivers and accessories including a choice of microphones and an adaptor for cochlear implants, the Amigo family features the latest advances in wireless hearing-aid communication and should make it easier for educators to make kids’ lives easier. Oticon has also matched its R&D investment with the commitment of a top-tier team, including the recent reassignment of U.S.-based product evangelist Maureen Doty to focus exclusively on the pediatric care market.