It’s About Time: Entire 2011 Super Bowl Broadcast AND All Its Advertisements Will Have Closed Captioning
After years of intense lobbying by the entire hard-of-hearing community, the National Association of the Deaf (NAD) has gotten a commitment from the National Football League (NFL) and FOX Broadcasting to provide closed captions for the entire Super Bowl XLV broadcast this Sunday—including all advertisements that will be aired.
Everyone knows the Super Bowl is more than a football game. In fact, in the Madison Avenue circles where I used to move, it’s more a Super Bowl of advertising than an athletic contest. It’s where the most creative minds in media and entertainment show off their best and brightest ideas every year. That’s why when I lost most of my hearing, it enraged me that so few of the ads had captions. Read more
An Official Complaint About Poor Video Captions Is Actually A Vote For Better Captions — Make Your Vote Count!
The FCC Has An Easy, Effective Online Form To Complain About Poor Captioning
Everyone who needs open or closed captions to understand the TV, DVDs and web videos knows captioning services in general could stand substantial improvement. Ever since the Federal Communications Commission (FCC) mandated captioning for almost all television shows, many hard-of-hearing people have come to depend on them. On my home set I keep the “CC1″ setting on all the time. But that doesn’t mean the captions always work. In fact, as often as not the captions provided by broadcasters — especially for talk shows, the news, or other live broadcasts — are woefully delayed or infuriatingly wrong. But I recently realized that bellyaching to family and friends was not going to result in better captions, and I discovered there’s a better way to complain. You can start with the FCC itself — there’s a simple online form on the FCC.gov web site that makes it easy to detail your complaint. The form has room for plenty of information, so make sure you jot down the specific problem you experienced, at what time, on what station, and with what television show. And make sure you have the contact information for your cable or broadcast service provider. Read more
