Starkey Group Enters Invisible Hearing Aid Market Under Five Different Brand Names

The Starkey Group Has A Multi-Brand Marketing Strategy For Its Invisible Hearing Aids

The Starkey Group is jumping into the invisible hearing aid market, with five of its brand names selling a tiny new device that fits deep within the ear canal. It also set up a web site, Invisible Hearing Aid.com, to promote what appears to be a common platform product that is being shared by all five Starkey Group companies -- Starkey Laboratories, NuEar, MicroTech, AudioSync, … [Read more...]