HearUSA Banks On Exclusive AARP Contract To Put Hearing Aids In Millions Of U.S. Baby Boomers’ Ears

HearUSA may have found its key to success in retail sales of hearing aids with its exclusive contract with AARP, the 40-million member organization for Baby-Boomer Americans aged 50 and above. In its second-quarter financial report this week, HearUSA said the nationwide roll-out to AARP members that began early this year helped account for a nine percent increase in sales over the first quarter of 2010. Read more

The Seven Sisters of the Hearing Aid Industry

When you start thinking about buying a hearing aid, the choices can be dizzying. On first look, you would think there are hundreds of manufacturers. The reality is simpler. While there are scores of name brands, in fact only seven manufacturers control about 90 percent of the worldwide market for hearing aids. Read more