William Demant Commits To Maintaining Sonic Innovations Hearing Aid Brand With Product Improvements And Appointment Of New Leader

William Demant Holding Will Keep The Sonic Innovations Hearing Aid Brand Alive

William Demant Holding, which recently won a bidding war to acquire Otix Global, has committed to supporting Otix's Sonic Innovations hearing aid brand, with the appointment of a new leader and product expansion including a new version of its super-power Endura hearing aid family. The Sonic Innovations brand will be a sibling to Demant's flagship brand, Oticon hearing aids, … [Read more...]

Sonic Innovations’ Super-Power Endura Hearing Aid Has All The Bells And Whistles Patients With Severe Hearing Loss Need

Sonic Innovations Endura Hearing Aid

With the first shipments of its new super-power Endura behind-the-ear (BTE) hearing aids this month, Sonic Innovations is providing a satisfying high-end bookend to its line of hearing aids spanning the needs of all users. The market for hearing aids for patients with severe-to-profound hearing loss is smaller than the markets for patients with mild-to-moderate hearing … [Read more...]