How Much Government Regulation Should There Be Of Noise And Hearing Loss In The Workplace?

Manufacturers of personal hearing protection solutions are missing an opportunity by not raising their voices to be heard in the debate over government regulations limiting noise in the workplace. When two U.S. Senators this week persuaded the U.S. Labor Department to back off from proposed rule changes that would have required large and small companies to more aggressively manage noise levels in the workplace, they put their finger on a critical question: Should the government force companies to limit the overall noise they create, or should government instead simply require companies to provide their employees with effective personal hearing protection?

When the government tells manufacturers to lower overall workplace noise volume, it forces businesses to install expensive sound-dampening systems that can amount to huge capital investments. But when the government simply tells businesses to protect the hearing of their workers in the most effective way possible, the first move is to outfit workers with highly effective (and highly cost-effective) ear plugs, ear muffs, or more sophisticated hearing protection devices that allow them to communicate even as their hearing is protected from over-loud noise.

Unfortunately, government bureaucrats often are more interested in fast but expensive one-size-fits-all solutions than they are in getting up to speed on things like the variety of new personal hearing protection technologies that can do the job better and less expensively. Therefore, if makers of personal hearing protection devices want to increase their market and sales, they should be advocating for sensible hearing-protection rules that require companies to issue the right kind of hearing protection equipment to their employees, over rules that require more expensive investments in overall workplace noise reduction. Read more

Doing Well By Doing Good: Etymotic Research Wins CES Award For High-Tech Ear Plugs Protecting Soldiers’ Hearing In War Zones

Serious hearing loss is an all-too-common problem besetting U.S. military veterans and is the number-one cause of disability among those soldiers returning from Afghanistan. The problem is all the more tragic because for the most part hearing loss is preventable: a simple, inexpensive set of good earplugs can protect your hearing from the damage caused by even explosions and gunshot blasts. Unfortunately, many of the earplugs available to soldiers today frequently suffer the same fate as hearing aids worn by the rest of us: too often they sit in the drawer, unused. That’s not because soldiers are vain or lazy. The sad truth is that traditional ear plugs are unsafe in combat zones. When you can’t hear your colleagues in a firefight, chain-of-command breaks down pretty quickly, and people can get killed.

What’s needed is intelligent, active hearing protection. A new class of hearing-aid-like devices can dampen too-loud noise and filter out unwanted noise while amplifying and clarifying speech. A number of hearing-technology companies have tackled the challenge of hearing protection for soldiers, and one of them, Etymotic Research, just won a “Best of Innovations” award at the 2011 Consumer Electronics Show (CES) in Las Vegas. Etymotic’s Electronic Blast PLG Earplugs won a coveted Best of Innovations in Health and Wellness award at a ceremony yesterday. The Etymotic blast earplugs allow normal detection and localization of even the softest sounds, provide optional gain for (only) soft sound, and protect ears from firearms and explosive blast. And they’re not just for soldiers, as hunters and workers in noisy industrial environments can find them equally useful.

USA Today: How Starkey Founder Bill Austin Does Well By Doing Good

USA Today has published a wonderful profile on Bill Austin, Founder and CEO of the biggest hearing-aid manufacturer in the U.S., Starkey Laboratories. It focuses rightly on the phenomenal degree of philanthropic work he’s done, distributing free hearing aids to millions of people in need throughout the world. It also reviews his history as a super salesman of hearing aids, with his biggest breakthrough fitting President Ronald Reagan in 1983. Read more