HearUSA Banks On Exclusive AARP Contract To Put Hearing Aids In Millions Of U.S. Baby Boomers’ Ears
HearUSA Markets Hearing Aids To 40 Million U.S. Baby Boomers Who Belong To AARP
HearUSA may have found its key to success in retail sales of hearing aids with its exclusive contract with AARP, the 40-million member organization for Baby-Boomer Americans aged 50 and above. In its second-quarter financial report this week, HearUSA said the nationwide roll-out to AARP members that began early this year helped account for a nine percent increase in sales over the first quarter of 2010. Read more
More Boomers Than We Knew Have Hearing Loss
Bad news for boomers, good news for hearing aid manufacturers: A survey by The Ear Foundation finds that more American baby boomers than previously thought are losing their hearing, with nearly half the total of those aged 50 to 59 reporting some degree of hearing loss. A 1990 National Health Interview Survey by the National Center for Health Statistics found that only 20 percent in a comparable group were suffering from hearing loss. Read more
