Why Don’t Hearing-Aid Companies Caption Their YouTube Videos?
My blogger friend Dr. Tom Goyne has several interesting posts with links to videos that Phonak, Widex, Oticon and other major hearing-aid companies are putting on the web. Great, but….Why aren’t any of the hearing-aid manufacturers’ videos captioned?!??! Read more
Phonak PR On Slow-Growth Hearing-Aid Market Misses The Point: It’s Not The Product, It’s The Price!
Phonak has cranked up its PR engine for the launch of the snazzy new Audeo hearing aid family, scoring a beautiful piece in BusinessWeek magazine on the wonders of its expensive new digital hearing aids with their jazzy colors and names. Read more
Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters
Phonak Makes its Audeo Hearing Aids Hip
There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). Read more
