ReSound’s Alera hearing aids have put the Denmark company back on a strong growth track, with parent GN Store Nord reporting its hearing aid business revenues grew nine percent worldwide in the first fiscal quarter of 2011, with growth in the healthy North American market growing 23 percent. ReSound Alera high-end hearing aids feature like wireless connectivity, sophisticated sound processing software, and other advanced features. And in February 2011 ReSound announced availability of its new innovative “Remote Microphone” form factor for the Alera hearing aids, with the microphone sitting in the ear’s cymba concha and the speaker and sound-processing chip sitting deep within the ear canal.
“In Q1, we saw encouraging topline growth driven by ReSound Alera™ and the corresponding Beltone True™ family, including the wireless accessories,” said GN ReSound CEO Lars Viksmoen. “Organic revenue growth reached 9% mainly as a result of the first wave of form factors launched in 2010. During Q1, we launched the second wave of form factors and based on the experience so far we are adjusting the revenue guidance for 2011 upwards.”
The announcement came close to top competitor Sonova’s preliminary year-end fiscal announcement that its Phonak and Unitron hearing-aid sales grew more than 10 percent in its 2010-2011 fiscal year.
Chris says
Wow, what a spin they put on this. Their growth has less to do with the introduction of the Alera and more to do with the fact that they now sell Alera in Costco.
hearing clinics says
Wow, This is the nice blog, And great information. I think, Alera. It simply sounds better. ReSound Alera improves hearing in even the most difficult listening environments, based on core technologies such as Natural Directionality .
hearing clinics
Hearing Aid Info says
Sounds like they are on the right track. Great post.
Doug Ingram says
So if the Esteem improves the signal to the Cochlea, will it still work if the
hair cells inside are damaged?