With FDA’s Blessing, New Over-The-Counter Hearing Aids And Personal Sound Amplifiers Promise To Disrupt Global Hearing Industry
Improvements in technology and performance have enabled a new class of over-the-counter hearing aids and personal sound amplifiers to gather momentum in the global hearing-aid market. A new breed of manufacturers is bypassing traditional distribution channels with products that have the potential to dramatically change the price/performance equation and disrupt the traditional ways hearing-aid manufacturers have done business around the world.
In the U.S., the powerful Food and Drug Administration (FDA), which regulates hearing aids, has given this new class of of devices its blessing with a new name–Personal Sound Amplifier Products (PSAPs)–and a new set of guidelines for consumers who may want to buy and use them. It has also opened the door for a new class of over-the-counter hearing aids, sold directly to the consumer without the assistance of an audiologist.
The new products cost hundreds of dollars, versus the thousands of dollars that most name-brand hearing aids cost today. They are easy to acquire over the internet or through the mail. And they have the potential to start meeting the entry-level requirements of the largest market of consumers who need hearing assistance–the swelling ranks of fifty- and sixty-something baby boomers who are gradually losing some hearing and in need of mild-to-moderate hearing assistance. Read more
Able Planet’s Noise-Canceling Headphones Introduce True Hearing-Aid Technology To Consumer Electronics Industry
Able Planet has been around a long time developing assistive listening products for the hearing-assistance industry based on its Linx Audio sound processing technology. But recently it has taken on a new look with a high-profile branding campaign and a new, broad line of high-end noise-canceling headphones, earphones and accessories attacking the heart of the consumer electronics market. At the AudiologyNOW! conference they stood out with a booth promoting “I Am Able” professional athletes who endorse their products, and they were showing new headphones and headsets that are successfully competing head-to-head with Bose and other popular high-end brands.
I caught up with Able Planet’s CEO Kevin Semcken and Chief Audiology Officer Dr. Christoper Schweitzer. Both have vast experience in the health care, medical device and hearing-aid industries. But what stood out for me is their commitment and savvy about what high-end audio consumers are looking for, and how previously arcane hearing-aid technologies such as digital signal processing will play an essential role in consumer electronics. By integrating Linx Audio into all its headphones and headsets, and promoting the technology as its critical advantage, Able Planet is distinguishing itself as one of the very few companies driving high-end hearing technology into mainstream products. Read more
Hearing Aid Technology Is Finally Going To Work In Hearing Protection Market

Phonak Primero DPD Integrates Hearing Enhancement and Protection
For a long time, the standard in hearing protection for the military, police and workers in noisy industrial environments was little more than a set of ill-fitting ear plugs. But blocking your hearing is often more dangerous than potentially losing it in noisy environments where inability to hear your colleague’s voices or failure to hear warnings of an imminent threat can put you in harm’s way. It’s no surprise, then, that hearing loss among soldiers who don’t wear their earplugs because they don’t feel safe not being able to hear what’s going on around them has become one of the biggest problems for veterans of the Irag war and other conflicts. That’s why it’s gratifying to see hearing-aid manufacturers have finally start applying advanced hearing enhancement and hearing protection technology to the problem of environmental noise. Phonak is the latest manufacturer to come up with an advanced hearing system for people trying to get their jobs done in noisy and dangerous environments, and it integrates some impressive technology. Read more
Peltor Headset Communicates Safely Even In Noisiest Environments
A tree came down in our yard this week prompting a visit from our treeman, Conor Gleeson. Something was different this time: in addition to their usual safety helmets, Conor and his crew each were sporting a pair of bulky two-way communication headphones. Read more
‘Hearing-Aid Hacking’ Gives The Inside Word On Assistive-Listening Technology
I just discovered a LiveJournal site called “Hearing-Aid Hacking” which gives great do-it-yourself advice on using assistive listening technologies with hearing aids. Read more
Stone Deaf Pilots Site Rocks With Hearing Assistive Technology Galore
I just discovered a GREAT site on assistive technology for deaf and hard-of-hearing people, Stone Deaf Pilots – The Deaf Tech Blog. It’s authored by Kathryn Hill, a San Francisco-based photographer, and it’s chock full of the latest and greatest assistive technologies for both profoundly deaf and hard-of-hearing consumers. Read more
Startup Bionica To Market New ‘Personal Communication System’
It’s not every day a new hearing-aid company is launched from the ground up. A group of entrepreneurs in Providence, Rhode Island, yesterday announced they formed Bionica Corp. to develop and market a new “Personal Communication System.” Read more
Hatis Assistive Listening Devices Make Hearing Aids Phone- and iPod-Friendly

Hatis Silhouette Ear Hooks
To listen to an iPod or communicate successfully on the phone, even on my most powerful amplified phone, I need to hear with both ears. I’ve found the best way to accomplish that trick is with a line of products from Hatis that plug into my iPod and my phones. Read more
Oticon Integrates Wireless Bluetooth Receiver In New Epoq Hearing Aids
Oticon’s latest new technology is whiz bang, integrating a Bluetooth receiver inside its new Epoq family of hearing aids. Epoq also provides wireless binaural communication between right and left hearing aids to make stereophonic sound more natural. But to me the most exciting innovation is the integrated Bluetooth, which enables mobile phone reception directly by the hearing aids. Read more
Oticon Introduces Kid-Friendly Amigo FM Assistive Listening Devices
Hearing the teacher’s voice without the stress and strain of speech-reading can mean the difference between long-term success and failure in school, especially for younger children. When hearing-aid manufacturers target school-aged customers, they do well by doing good. Read more




