After years of intense lobbying by the entire hard-of-hearing community, the National Association of the Deaf (NAD) has gotten a commitment from the National Football League (NFL) and FOX Broadcasting to provide closed captions for the entire Super Bowl XLV broadcast this Sunday—including all advertisements that will be aired.
Everyone knows the Super Bowl is more than a football game. In fact, in the Madison Avenue circles where I used to move, it’s more a Super Bowl of advertising than an athletic contest. It’s where the most creative minds in media and entertainment show off their best and brightest ideas every year. That’s why when I lost most of my hearing, it enraged me that so few of the ads had captions. [Read more…]