Update 2/3/2017: Kirkland Signature 7.0 was recently released. Read reviews for the KS7 Costco hearing aids.
Costco has made a quiet entry into the Made-for-iPhone hearing aid market, selling its own Kirkland-brand iPhone-compatible hearing aids for $1,799.99 a pair. The new Kirkland Signature 6.0 hearing aids, utilizing technology from Big-Six hearing aid maker GN ReSound, can receive phone calls, music, podcasts and other audio directly from Apple iPhones, iPads or iPod Touch devices without requiring an intermediate streaming device.
With an aggressive price point for advanced iPhone-compatible features, the hearing aids are Costco’s latest move to expand its footprint in the global hearing-aid market. Once a provider of entry-level hearing aids based on older generations of technology, the “big box” retailer is now pushing up-market by offering higher performance products at attractive prices. Volume purchasing agreements and low-overhead “store-within-a-store” hearing aid centers have enabled Costco to gain market share by undercutting prices charged by independent audiologists. [Read more…]