Phonak
Brand Profile: Phonak Hearing Aids
Phonak is the flagship brand of Sonova, the world’s biggest hearing-aid manufacturer. Headquartered in Switzerland, Phonak distributes its products worldwide, providing a broad range of hearing instruments for all degrees of hearing loss across all price-performance classes and form factors.
In October 2010, Phonak introduced its next-generation technology platform at the International Congress of Hearing Aid Acousticians (EUHA) in Hannover, Germany. The new “Spice Generation” platform is based on a new digital signal processor (DSP) that is twice as fast with twice the processing power and three times more memory than the company’s previous DSP platform. The Spice platform also features new “Target” fitting software that makes it easier than ever to program hearing aids to patients’ exact hearing profiles. At the same time, Phonak introduced two new hearing aid lines based on the new Spice technology: — “Ambra” hearing aids that are the new performance leaders for Phonak, and an update to the popular Phonak Audeo of CRT (canal-receiver technology) hearing aids. The company in January also introduced its entry- and mid-level hearing aids, Cassia and Solana, as well as the Phonak CROS solution for single-sided deafness:
- Phonak Ambra hearing aids are the new premium performance flagship product family for the brand. Phonak Ambra hearing aids feature wireless binaural communication, adaptive intelligence algorithms, user-friendly ergonomics and new “ContourDesign” styling.
- Phonak Cassia and Solana hearing aids are entry- and mid-range hearing aids that deliver much of the premium functionality enabled by the Spice Generation chipset.
- Phonak Audéo S hearing aids update the company’s popular Audéo CRT (canal-receiver technology) family. The Audéo family features three new designs with three performance and power options.
- Phonak CROS and biCROS are the company’s new, flexible solution for people suffering from single-sided deafness.
Phonak Hearing Aid Products
Phonak Hearing Aids Meet Broad Spectrum Of User Needs (Source: Sonova January 2011)
In addition to its hearing aids, Phonak is a leading provider of wireless communication systems for audiology applications (FM systems) and for professionals working in the tourism, television, security and other fields. Phonak also is a leader in the rapidly growing market for consumer, industrial and military hearing protection solutions.
Recent Posts About Phonak Hearing Aids
Sonova Undaunted By Collapse Of GN Resound Hearing-Aid Acquisition
Valentin Chapero is telling Wall Street that Sonova, led by its Phonak brand of hearing aids, will still vie to become the world’s number one hearing-aid company even after the collapse of its bid to acquire GN Resound from GN Store Nord. Read more
Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters
Phonak Makes its Audeo Hearing Aids Hip
There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). Read more
