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COPING

Or, You Can Trade In Old Hearing Aids For $200 Back From America Hears

If you don't want to grind up your old unused hearing aids in a blender as seen in the funny Blendtec video, and if you have already made your charitable donations for the year and don't feel you need to donate them for recycling, there is another way to get them out of your drawer: you can trade in two of your old aids for $200 off the price of a pair of new digital hearing aids from America Hears. The promotion means you can get a pair from America Hears, the only direct-to-consumer online provider of premium programmable digital hearing aids, for $895 a piece.  It's a great deal, as America Hears' flat $995-per-hearing-aid price is already less than half the cost of other premium brands. I recently wrote about my experience with a new pair of America Hears aids, which allow you to make programming adjustments at home. America Hears $200 Hearing Aid Trade-In Offer





Don't Blend Your Hearing Aids, Recycle Them Through The Lions Club

Lions ClubA few people were mightily disturbed by the funny video of Blendtec founder Tom Dickson grinding up a bunch of hearing aids in his company's high-tech blender. But at least one reader went beyond complaining and made the helpful suggestion to donate them to someone who needs them. The Lions Club will do it for you. I'm always up for a good laugh, and those "Will it Blend" videos are very well done. And compared to the tens of millions of dollars' worth of hearing aids sitting unsed in people's drawers, the waste of a few aids in Tom's blender seems like small change to me. If anything, I hope it's raised awareness of the problem of unused hearing aids and help encourage people to do two things: one, try new aids if the old ones didn't work the first time, because technology has gotten so much better; and two, do something useful with those unused aids--recycle them. The Lions Club International has been involved with hearing-loss issues since the days of Helen Keller and has a great recycling program. You can donate your aids at a number of the Lions Club centers around the country and rest assured they will be recyled for use by someone who otherwise couldn't afford them. It's a great program and worth your support. So, if you or a relative have some old hearing aids of your own sitting in the drawer, don't blend them, recycle them.





Blendtec Shows What You Can Do With Your Unused Hearing Aids

BlendTec VideoAre you tired of seeing your father’s hearing aids sitting unused in the drawer? Do you want to send him a message he won’t forget? Visit one of the funniest web sites I've seen recently. It's called "Will it Blend?" hosted by Blendtec, the commercial blender company, which created an internet sensation with its YouTube video showing an industrial-strength blender grinding an Apple iPhone to dust. The iPhone video has been viewed four million times and counting. Now click here for Blendtec founder Tom Dickson’s hilarious video of someone who looks like your father donating multiple pairs of hearing aids for the same treatment. The video is a hoot, but the old guy who has tossed his last hearing aid into the blender gets the last laugh when he says “That’s the quietest blender I ever heard!”





He's Blind, I'm Deaf. What Do I Have In Common With New York State Governor David Paterson?

New York State Governor David PatersonIn the past few months my day job has picked up to the point where I haven't had a lot of time do write about hearing loss. In fact, I haven't had much time even to think about my hearing loss. That's a pretty amazing fact, given that only several years ago I thought about my hearing loss all the time and never imagined I'd function "normally" again. I've written before about how the brain gradually adapts and compensates for deficiencies, and how amazed I have been at the extent of my ability to function at higher and higher levels as time goes on. It's hard to describe. That's why I love the fact that David Paterson, the new governor of New York State, is demonstrating how and why he is able to do one of the world's most demanding jobs even though he is blind. Stephen Kuusisto, a blind author and educator, wrote an Op-Ed article in the New York Times this week that talks about this coping process very eloquently. It resonates well with anyone who has gone through the process of learning how to work around their hearing loss:

I imagine the future governor’s information-gathering skills are supple and inexhaustible. Blind people are invariably creative and resourceful. Obviously we’re good listeners. But what people may not know is that learning to have a keen sense for what others are talking about requires developing an equally sharp curiosity about human beings. When people talk to me, I can’t just listen; I am also compelled to take stock of the person behind the words....That’s perhaps the most important thing for the public to understand about professionals who are blind — we are by nature tireless in acquiring information, and we remember virtually every detail of what we read or hear.

I've found in business and life generally that dealing with a disability sharpens you in every other way. I need to know more going into a meeting and be more comprehensive in my follow-up. I have to think about the story behind the story, and understand on a deeper level who and what I am dealing with than people who can get by on more superficial information by hearing only what they need to, rather than truly listening. I know it's a cliche to say that sometimes adversity brings with it certain gifts, but it's true. 





Can "Musicophilia" by Oliver Sacks Explain Why I'm Hearing Better?

MusicophiliaI just picked up Musicophilia: Tales of Music and the Brain by Oliver Sacks, and it is a revelation. Sacks is a physician and neurological specialist who has written extensively on previously unexplained phenomena with the brain. His book Awakenings, about coma patients who were administered a drug and awakened, returning briefly to normal lives, only to tragically lapse back into their comas when the drugs wore off, was made into a major motion picture with Robert DeNiro and Robin Williams in 1990.  Musicophilia is a big book about how the brain assimilates, creates, and otherwise processes music. Because of Sacks’s passion for understanding how the brain interacts with the physical world, it has a lot of information on how the brain works with the hearing organs to process sound and interpret what we hear. Most exciting to me, it hints at some of the reasons why I’ve experienced a marked improvement over the past several years in my ability to hear -- not music, which is still gone completely for me, but to hear and understand people’s voices – even when my physical hearing tests have shown no improvement and even slight decline in hearing levels in both ears. Sacks is making me wonder whether the amazing human brain actually has the ability to correct and “cure” hearing loss to some degree, even when the physical hearing organs are damaged beyond repair.





Why Don't Mobile Phone Carriers Offer Inexpensive Data-Only Plans?

T-Mobile Affordable Sidekick Data PlanStone Deaf Pilots has a nice writeup about AT&T Wireless stepping in it when it offered a data-only wireless plan, but only for deaf customers. After complaints from the hearing community about discrimination, AT&T shelved the offer, promising to come back later with a wireless-only plan for everyone. It's crazy AT&T and all the other carriers for that matter don't offer inexpensive data-only plans for everyone. AT&T used to offer a very reasonable data-only plan with a nifty little device called the OGO. But that seems to have disappeared. T-Mobile is the only carrier offering a reasonably priced data-only plan for its Sidekick products. I have a Verizon family plan for the mobile phones and find text messaging useful, but I may actually get a T-Mobile account and Sidekick as well for email, instant messaging, and text messaging because, believe it or not, I think it will be less expensive than getting the data option added to my Verizon Wireless account.





FDA Warns Viagra, Cialis and Levitra May Cause Sudden Hearing Loss

Little Blue Viagra PillsThe U.S. Food and Drug Administration has ordered makers of the erectile dysfunction drugs Viagra, Cialis and Levitra to post prominent warnings on their labels of the possilbity they may cause sudden hearing loss. The FDA said it has received 29 reports of sudden hearing loss, both with and without accompanying ringing in the ears, vertigo, or dizziness following usage of the drugs. Most cases involved one ear, with either a partial or complete loss of usual hearing. In approximately one third of cases, the event was temporary. "Although no causal relationship has been demonstrated, the strong relationship between the use of these drugs and sudden hearing loss in these cases warrants revisions to the product labeling for this drug class," the FDA said in its release, which was accompanied by an excellent Q&A document. A surprisingly large number of drugs, including many chemotherapy drugs, are otoxic, meaning they can cause sudden hearing loss. The best overview of otoxic drugs I've seen is the book Otoxic Drugs Exposed by Neil Bauman, available on his web site.





Neurotone Improves LACE Hearing Comprehension Training Program

LACE Listening and Comprehension ProgramNeurotone has introduced the third generation of its groundbreaking LACE product, a personal computer learning program that helps people with hearing loss dramatically improve their listening and comprehension skills. LACE (for Listening And Communication Enhancement) was conceived by audiologists at the University of California at San Francisco and developed into a product for consumers by Neurotone. The new version, based on two years of customer feedback, includes video playback, videos with captions, standardized testing with improved result graphing, an enhanced training schedule and a 'replay' button. The improvements are designed to motivate users to keep progressing through the early stages and ultimately succeed in getting through all twenty sessions of the program. The new version comes after early impressive documented results, with one major study indicating that hearing-aid buyers who used LACE in the first 60 days after their purchase were up to 75 percent less likely to return their hearing aids for credit than those who didn't.





Untreated Hearing Loss Will Take A Huge Bite Out Of Your Income

Better Hearing InstituteYesterday was Labor Day in the U.S., and that got me thinking about just how much harder it is to get through a working day now than before I lost much of my hearing. To quantify the problem, I went back to a study released earlier this year by the Better Hearing Institute, which found that Americans with untreated hearing loss earned less income than people with normal hearing to the tune of $23,000 a year, on average, or over $100 billion a year nationwide. "Even people with mild hearing loss, who may miss a consonant or a word here and there, will lose income if they can’t completely grasp the latest news at the water cooler or the subtle nuances in a phone message from the boss," said Dr. Sergei Kochkin, Executive Director of the Better Hearing Institute and author of the report. The good news is that people who get hearing aids can recover up to 50 percent of that lost income, according to the study.





Sleeping Through Smoke Detector Alarm Can Get Hard-Of-Hearing Killed

By Jake Copithorne 

Smoke DetectorI'm a heavy sleeper. I've tried alarm clocks that wake up the neigbors, and I even tried my dad's portable bed shaker that registers on the Richter scale. But the only way I can wake up to catch my bus in the morning is my mom emptying an ice cube tray on me. Luckily, sleeping through my alarm only means a mad dash to the bus with my grumpy sister.  But the almost 35 million hard-of-hearing people in this country find it even easier to sleep through an alarm than I do, and when it's a smoke alarm they can't hear, there can be deadly consequences. Worst of all, many hearing-impaired people remain completely in the dark about the danger they are in.

A recent research project report from the National Fire Protection Research Foundation entitled "Optimizing Fire Alarm Notification for High Risk Groups" found that many of the most common types of smoke-detector alarms failed to work adequately on test subjects who were hearing impaired.  Bed shakers, pillow shakers, normal smoke alarms, and strobe lights were among the types of alarms tested.  The findings of the study are scary for those who are hard of hearing. Disturbingly, 43.7% of the test subjects slept through the most commonm auditory fire alarm at its "benchmark" level of intensity.  Additionally, 15.6% of subjects slept through even the highest levels tested of the normal alarm. Perhaps most alarming is the "complacency" the report's authors found in a survey of hard-of-hearing people, who are much less likely to be aware of a need for special alarms than the profoundly deaf.





My Dad's Hearing Loss Is A Challenge Our Family Confronted Together

By Jake Copithorne

Jake Copithorne"I'm sorry, could you repeat that?" my dad asked for the third time.  The line at the bookstore was growing at an alarming pace.  Six, seven, eight people were waiting behind us now, more agitated by the minute.

"There is a special today.  Since you bought six books, you can get one of these two bags for free.  Which--would--you--like?"  The last sentence was punctuated with loud, arrogant condescension in each drawn-out word.  I could feel my tension rising to the point where my heart raced and my stomach churned.  I was angry at the cashier and embarrassed for my dad.  The line began to push, and the cashier was rude, impatient, and at the edge of his tolerance level....

It was Dad's first day out of the house after suddenly losing much of his hearing three months before. The doctor said it was probably a combination of Meniere's disease and autoimmune inner ear disease--a stress-related disease in which your immune system mistakes your good hearing cells for being unhealthy and attacks them.  The disease often leads to a total loss of hearing.  It is not well understood, and there's no known cure.

The loss of Dad's hearing was not only a challenge that he had to overcome, but a challenge for everyone in the family.  I was only thirteen at the time, but I quickly started to understand firsthand how the world treats people who have disabilities.





Josh Swiller Can Tell You Exactly What It's Like To Be Hard-Of-Hearing

Josh SwillerJosh Swiller, who started an excellent blog several years ago about what it's like to get a cochlear implant, wrote a great article for the New York Times Sunday Magazine today that may be the best description I've read of what it's like to be  hard-of-hearing. He talks about how as a child people thought he was "slow," until he was diagnosed with hearing loss. Then after he got hearing aids came the frustration of people's expecations that he would be able to communicate normally, instead of at best only getting "the idea of words" or a conversation instead of the real thing:

"With hearing aids, I was expected to hear. But hearing aids amplified every single sound they encountered, including all the background sounds you’d rather they didn’t. All that noise, amplified 90 decibels, was difficult to decipher; voices didn’t produce words so much as the idea of words."

In school, in spite of his excellent speech-reading skills ("I became an assiduous lip-reader, and it turned out that while only about 30 percent of spoken English is recognizable on the lips, virtually 100 percent of televised basketball-coach profanities are...."), he discovers that "'hearing' is a fake smile plastered over a losing struggle with fast-talking kids and crowded room" and in college at Yale University he is stumped by a professor whose beard is so thick it is impossible to read his lips. There's a lot of other great stuff in the article and in his blog. Check them out, and pick up his book, The Unheard: A Memoir of Deafness and Africa, due out next month.





Tinnnitus Masking Device Reduces Unwanted Noise In Your Ears

Tranquil Sound MaskersI saw an old friend at an industry function recently who had what I thought were a new pair of hearing aids in his ears, but which on closer inspection were something different entirely. He told me he's started suffering from a very bad case of tinnitus -- unwanted noise or ringing in the ears -- and sought out help from a recognized expert in the field, Dr. William H. Maxwell of Portland, Maine. Dr. Maxwell is a proponent of tinnitus retraining therapy (TRT), which, very simply put, attempts to eliminate the tinnitus noises by getting the brain to ignore them. Part of the therapy includes wearing a pair of Tranquil in-the-ear sound generators from General Hearing Instruments. The Tranquil devices create soft noise that masks the tinnitus sounds in an attempt to get the brain to simply stop hearing them. As a long-term tinnitus sufferer, I have seen for myself that masking noises in different environments make my tinnitus sounds disappear. I'm very curious whether my friend's TRT treatments will work for him and will write about his progress in future posts.





American Medical Association Studies Apple iPod Ear-Bud Volume Warning

iPod Ear BudsThe American Medical Association (AMA) will consider recommendations to make to manufacturers, regulators and consumers on dealing with the threat of hearing loss from Apple iPods and other portable music players with in-the-ear headphones. The American Academy of Audiology (AAA) prompted the review following months of concern over the prospect of a generation of iPod users losing their hearing. Dr. Brent Edwards of the Starkey Hearing Research Center has published statistics indication that listening to an iPod with in-the-ear ear-buds with the volume turned up 90 percent of the way can harm your hearing within four minutes. The AMA will study recommendations on technical improvements that can warn users or automatically limit dangerous volume as well as expanded public health campaigns on the dangers of environmental noise and youth-education campaigns on safer use of ear buds.





New York Times Style Section Puts Hearing Aids Front And Center

The New York TimesWhen The New York Times devotes nearly the entire front page of its Style section to new hearing-aid designs and baby boomers' attempts to get over the stigma and start hearing well again by embracing the new technologies, you know the industry has entered a new era. Attracted by expensive marketing campaigns launched by Oticon and Phonak to promote their user-friendly thin-tube, open-fit behind-the ear hearing aids, the Times did a comprehensive survey of the new hearing-aid landscape and the high-concept designs that are attracting aging but still-hip consumers with enough money to spend $7,000 or more on a pair of hearing aids. It's one of the best and most readable surveys of the current state of the hearing-aid market that I've seen and is the kind of thing that will help jump-start an industry that's settled for single-digit growth far too long in a global market that should be growing by ten to twenty percent a year.





Deafness And Hearing Aids Blog Gives Plenty Of Good Advice

There is a new blog by Steve Claridge in the U.K.,Deafness and Hearing Aids, which offers plenty of great advice to people with hearing loss. If you like Hearing Mojo, you will like this one too and ought to get an RSS feed from it. Check out two excellent articles on buying your first hearing aid and getting the right fit after the purchase.





Joining The Hearing Mainstream, Or, How I Got My Mojo Back (Hearing Mojo, That Is)

It’s been a long while since I last posted. That’s because I have spent the last six months ramping my marketing and communications consulting business, Aquarius Advisers, to the next level. I’ve  now got two partners and we’ve taken some nice space in a nineteenth-century manufacturing building in the Kendall Square area in Cambridge, Mass. Kendall Square is next to MIT and a hotbed of high technology and biotechnology research. We have several technology start-up clients as well as some major corporate clients. In short, I’ve gone “mainstream,” meaning I try to go about my regular business activities without letting my hearing impediment get in the way. It’s been an exciting challenge, and it’s given me plenty to write about for Hearing Mojo in the coming weeks and months.





Apple Should Do More To Help Prevent Hearing Loss Among iPod Users

Dr. Brent EdwardsEver since Apple was sued by a Louisiana man claiming his iPod caused irreparable hearing loss, I've been scratching my head about vendors' responsibility to prevent hearing loss versus individuals' responsibility to take care of their own health.  After all, hadn't Apple already published a warning that playing your iPod too loud could be bad for your hearing?  And how is an iPod worse than a typical city street, an airplane cabin, a car, a nightclub, and most work environments, elementary schools and hospitals -- all of which often expose you to more then enough noise to harm your hearing? Then, when Apple provided a volume limit setting for the iPod, it seemed like the company was going above and beyond its  obligations to the public.  But I finally heard from a knowledgeable source that I trust on the issue, and unfortunately the news isn't good.  Dr. Brent Edwards, head of the Starkey Hearing Research Center, says in his Innovation Science blog that "Apple's response provides so little guidance on how to set the limit that it is near useless to concerned parents of children who use iPods or to concerned iPod listeners." 





Hyper-Vigilance Is The Price Of Independence For Deaf And Hard-Of-Hearing People

Don't WalkI can relate to Thomas Jefferson's warning that eternal vigilance is the price of freedom.  You need only look as far as the recent headlines about Miss Deaf Texas, killed by a train as she was distracted by text messaging while crossing some railroad tracks, to see why I regard hyper-vigilance as the price of my independence as a hard-of-hearing person.  Yesterday, when my son and I crossed the street at a relatively quiet intersection in Boston, I realized how hyper-alertness has become an unconscious habit for me -- the only way to assure security in what too often is a physically dangerous everyday world for someone who can't hear.  It can literally save your life.





Widex Super-Power BTE Hearing Aids Do The Trick For Me

Widex Hearing AidsAfter losing one of my old Widex behind-the-ear hearing aids, I finally got a new pair of super-powerful BTEs.  After thorough research, I came right back where I'd started from, at Widex.  I got the Widex Senso Diva SD-19 model, the most powerful hearing aid the company sells and a step up from my previous Senso Diva SD-9's.  (Yep, my hearing has degraded a little more).  I had been sorely tempted by Oticon, Siemens, Phonak and several of the other major brands with great high-power BTEs.  But at the end of the day I stuck with the brand I knew.  There are several reasons why.





A Magician's Secret Revealed: The Amazing Auditory Sleight-Of-Hand Of Speech Reading

Magician's TrickLast night at dinner with our friends Linda and Turner, I had an insight into how the magic of speech reading works.  Turner is a tennis pro who has traveled the world; he is a collector and breeder of rare praying mantises; he is the owner of a collection of 300 boomerangs which he is skilled at throwing and catching; and he is a trained magician.  When Turner showed us some amazing sleight-of-hand tricks, I realized they rely on the same mechanism in the brain that switches on and off when you learn to speech-read. Speech reading truly is a magical process.  When I lost one of my hearing aids a week ago, I thought about crawling under the covers and hiding until my audiologist could get replacements delivered.  I didn't have a clue about how I would cope.  But instead of hiding, I gamely went about my business.  To my surprise, I discovered that in the three years since I lost most of my hearing, I've learned to cope far better than I knew.  Like magic, my speech-reading skills have improved dramatically.





"Hearwear" Exhibit At London's V&A Shows Off High-Fashion Hearing-Aid Designs

HearWear Ear PieceA group of collaborators in the UK is bringing high fashion to hearing aids with an upcoming exhibit at one of the world's leading museums for design, the Victoria & Albert (V&A) in London.  Hearwear -- The Future of Hearing, which opens tomorrow, is the brainchild of the UK's largest organization for deaf and hard-of-hearing people, RNID (formerly the Royal National Institute for the Deaf).  Co-sponsored by Blueprint, the design magazine, and by Wolff-Olins, one of the world's leading corporate and industrial design firms, the museum will feature contributions from Britain's leading fashion designers as well as international product design firms such as Ideo. The exhibit will feature concepts for hearing aids and other hearing-assistance products ranging from elegant jewelry such as a sleek necklace to designer glasses incorporating a hearing aid to bold in-the-ear aids masquerading as earrings.  Other ideas for consumers, some borrowing technologies HearWear Necklacealready incorporated into industrial products for noisy factories, include devices to boost your hearing in noisy bars and products which cancel noise, enabling you to control your environment by blocking out unwelcome sounds.  With only about 30 percent of hard-of-hearing consumers in the UK taking advantage of hearing-assistance products -- comparable to the low market penetration in other developed countries -- the organizers of the exhibit see a tremendous market opportunity for good design to eliminate the stigma of using hearing aids and spark consumer demand as it has in other consumer-electronics markets.  "We need a revolution in our thinking about hearing products," said John Low, Chief Executive of RNID.  "Today there’s insufficient investment in the customer appeal of hearing aids. With the rise of new technologies, such as Bluetooth, there is a blurring of the edges around hearing products. Yet industry, particularly the consumer electronics industry, has been slow to recognise the vast potential of producing stylish, desirable hearing products that people want to use. Hearwear demonstrates huge possibilities.  There has been an incredible revolution in the design of glasses, why not in hearing aids?"





Only 12.9% Of U.S. Doctors Screen For Patient Hearing Loss At Annual Checkups

Marketrak Dr. ScreeningOne of the things I like best about my family doctor is the way she interviews me during my annual physical about everything going on in my life.  In her view, early identification of the causes of potential disease, ranging from big issues like job stress and emotional or marital problems to relatively minor issues such as too much caffeine, are just part of the preventive maintenance a healthcare provider is supposed to perform during the annual checkup.  A simple question such as "are your eyes giving you any trouble?" or "how's your hearing?" quickly turns into an in-depth interview and diagnostic tests if I give any hint of a problem.  But if you think that level of care should be standard, you will be as stunned and disappointed as I was when I learned that only 12.9 percent of physicians in the U.S. routinely screen patients for hearing loss during annual physicals.  Even worse, that number -- from the 2004 Better Hearing Institute MarketTrak survey of the U.S. hard-of-hearing population -- is down from a high of 20.2 percent of doctors who screened patients for hearing loss in 1990.  That's 50 percent more than is done today, 15 years later, even with the rapidly growing wave of baby boomers losing their hearing as they age.  But perhaps it should be no surprise.





Visor Card Can Eliminate Confusion With Police

Visor CardI recently went white-water rafting with my family on the Kennebek river in Maine following the heaviest winter snows and spring rains in recent memory.  On the bus to the drop-off point upriver, the guide explained emergency procedures in the event anyone fell out of the raft.  I couldn't hear the directions, but my wife filled me in.  That was fortunate, because on the second set of rapids our raft went vertical and four of our paddlers ended up in the river.  All were rescued safely, thanks in part to the briefing we'd just been given.  But what happens when there's no time to get things clear in advance?   What happens when you're in an emergency situation and need to hear directions, such as where the fire exits are?  Worse, what happens in a potential conflict with an authority figure -- an uptight airport security screener, for instance -- who is giving you orders you can't hear?  And worst of all, what happens on a dark night when you get pulled over by state troopers, and you don't know why, and they approach your car giving orders that you can't hear?  Say the wrong thing or make a wrong move they aren't expecting -- such as hopping out of your car to try to see their faces to lipread better -- and you can end up on the ground in handcuffs in a flash.  Now there's a fast, easy and free solution to communicating with the police -- a visor card for your car that can clear up the confusion fast when an officer thinks you're ignoring orders.  It's available as a public service from the HearingLossHelp web site operated by Dr. Neil Bauman, the author of a number of books on coping with hearing loss.  You can download the visor for free.  Check it out.





"Musical Ear" Auditory Hallucinations Finally Get A Medical Diagnosis In The New York Times

Musical EarI've written several times about the weird phenomenon of hearing noises and music in my head ever since my sudden hearing loss, and when I cited Dr. Neil Bauman's  fascinating, in-depth book on auditory hallucinations, Phantom Voices, I made a rather strong statement about the lack of research that's been done on the subject by the traditional medical and scientific community.  Now a long article in the Science section of today's New York Times, Neuron Network Goes Awry And Brain Becomes An Ipod, provides a fascinating look at the first research study that's been done on auditory hallucinations.  (You will need to register and sign up for a free online NYT account to read the story). It seems a psychiatrist in Wales, Dr. Victor Aziz with St. Cadoc's Hospital, has collected 30 case histories over 15 years and drawn some scientific conclusions.  Even though he became aware of the hallucinations in his psychiatric practice, people who have them are not crazy, Dr. Aziz says.  MRI scans show musical auditory hallucinations don't occur in the auditory cortex where the brain first processes sound, but in a different region where the brain processes and converts simple sounds into the complex patterns of music.  The hallucinations are distinctly different from and far more benign than the voices schizophrenics hear telling them to do things.  They are more pronounced in people who live alone or experience less auditory stimulation in general than those who live in noisy environments.  Deaf and hard-of-hearing people experience them more than hearing people, and the elderly experience them more than the young.  They seem to be triggered not just by hearing loss but by other neurological events such as  complications from epileptic seizures or Lyme disease. 





Good Design Trumps All Else, Even In The Portable Bed-Shaker Market

Sonic Alert OK, I finally bought the bed shaker I was stressing about in a post a few weeks ago.  I'd been planning to buy Shake Awake, because several people had recommended it to me.  But I went with the Sonic Shaker portable vibrating alarm clock from Sonic Alert  Sonic Alert instead.  My wife Barbara tipped me toward me toward Sonic after we tried them both out at the Harris Communications booth at the SHHH (Self Help for Hard of Hearing People)  convention.  Both products are portable, battery-powered digital clocks that you keep under the pillow and which vibrate violently enough at wake-up time to rouse you from even a deep sleep.  Other than their quite different designs (one is black and rectangular, the other is a white disc), the main difference seemed to be that the black rectangular one, Shake Awake, vibrated intermittently in an annoying on-off, on-off pattern, whereas the Sonic Shaker vibrated continuously.  More important, Barbara liked the sleek flying-saucer design of the Sonic product a lot bettter.  I didn't mind the boxier tech design of the Shake Awake, but the intermittent vibrations irritated me, and I liked the Sonic disc design a lot.  So I bought the Sonic Shaker for $29.95.  But then later at the show I picked up a factoid from some research presented by Combustion Engineering that said intermittent vibrations woke up a higher percentage of test subjects than continuous vibrations.  Of course!  Intermittent Shaking = Irritated Sleeper = More Effective Wakeup Call.  So what I didn't like about the Shake Awake was the thing that might have made it the more effective alarm clock.  Luckily, in the first two times I've tried the Sonic Shaker, it's worked quite well.  And I've got to agree with Barbara, it looks great.  I guess I'm just like any other consumer: fickle and given to purchasing on impulse before I've tried and tested every product.  But if you look more closely at the process we went through, there are a couple of interesting lessons for marketers of hearing-assistance products.





Postmodern Man: Michael Chorost's Cochlear-Implant Book, Rebuilt, Is About A Whole Lot More Than Cochlear Implants

RebuiltYou can learn everything you ever wanted to know about cochlear implants, and more, from Michael Chorost's new book, Rebuilt: How Becoming Part Computer Made Me More Human.  But even if he is this month's favorite poster boy for cochlear implant maker Advanced Bionics, the book isn't about cochlear implants.  And for all his talk about cyborgs and Steve Austen (remember The $6-Million Man?), it isn't a book about humankind's future as a new species dependant upon and controlled by digital computer intelligence either.  Rather, it's a meditation on the postmodern pursuit of knowledge and understanding during a global information revolution that has not only made the world a much smaller place but also smashed many of our most deeply held assumptions about reality -- a world where the things we previously thought we knew, about everything from the hard-and-fast "facts" of Newtonian physics to the formerly sacred values and ideals of the Western "classics," are not only being called into question but also demanding immediate answers.





A Plug For Earplugs (And For Newsweek, Too)

EarplugsOkay, maybe I was a trifle harsh in my criticism of the Newsweek hearing-loss cover story (May 30: "I Guess Half A Loaf Is Better Than None At All").  I probably shou