Oticon is putting its money where its mouth is with donations to the American Cancer Society tied to purchases of its Delta hearing aids during Breast Cancer Awareness Month in October. Oticon has introduced its "Think Pink" Delta Lifestyle Edition hearing aids to match the pink ribbons and other apparel people wear to create awareness and raise money for breast cancer research. Oticon points out that many cancer survivors wear hearing aids, because side effects from otoxic, platinum-based chemotherapy drugs can kill the inner ear's tiny hair cells, which convert sound vibrations to nerve impulses enabling hearing. Tying your corporate philanthropic donations to causes you are already involved with is a sensible approach and also has marketing benefits.
Oticon has done its share of glitzy marketing of its minimalist, "trendy, triangular" Delta hearing aids with fashionable colors and a desiign featuring an advanced receiver in the ear with a near-invisible wire to the behind-the-ear device. Good design is important to help customers get past the lingering stigma of wearing hearing aids. But the company also distinguishes itself with a strong focus on patients' real hearing needs. For instance, Oticon is a leader in pediatric hearing solutions, investing a lot of time and professional resources not just in products designed specifically for children but also in support systems for parents and educators who must help kids learn to cope with their hearing loss while adapting to hearing aids successfully.
Posted by David at 10:24 AM on Sep 28, 2007 in HEARING AIDS, ISSUES & ADVOCACY
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