Oticon made a splash over a year ago with its colorful, trendy and easy-to-wear Delta receiver-in-the-ear hearing aids. Now it is using its consumer appeal to appeal to consumers to be socially aware with its "Think Pink" breast cancer awareness campaign. It is tying the launch of a series of Delta "lifestyle" models to a drive to help the American Cancer Society raise money for breast cancer research. Its first lifestyle model will be a pink Delta that matches the pink ribbons people wear to promote breast cancer research and prevention. My only beef with the campaign is to ask, "Where's the beef?" Aside from a news release reprinted in Audiology Online and several other hearing-loss websites, further information on the Think Pink campaign is nowhere to be found on the Oticon web sites or on the most popular news sites on the web. At least I couldn't find anything on it, and I spend a ton of time scouring the web for hearing-loss information. That's too bad, because it's a commendable effort worthy of much broader promotion.
Posted by David at 05:25 PM on Aug 23, 2007 in ISSUES & ADVOCACY
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