The Phonak Audeo hearing-aid advertising campaign is the gift that just keeps giving. I ridiculed the campaign when it first broke, but shame on me. By blitzing consumer magazines popular with baby boomers (Vanity Fair, The New Yorker, etc.) with its edgy ads, the new Audeo open-fit behind-the-ear hearing aids have turned more heads of fashion-conscious boomers than anything I've seen. I really enjoyed the latest writeup on Boomer Babe's blog on the Inventor Spot web site. Boomer Babe writes about all sorts of gadgets of interest to people in the 40s, 50s and beyond and should be a fun read for many Hearing Mojo readers. One of the best lines in her writeup, which is titled "Hearing Aids Just Got Cool and Sexy," is in the comment section, where a reader observes: "Biggest cause of hearing aids? To much phone sex." That about sums up the Phonak campaign which Sonova CEO Valentin Chapero is touting as a vehicle for the company's bid to overtake Siemens and William Demant as the world's top hearing-aid company, in spite of the collapse of Sonova's long-planned acquisition of GN Resound.
Posted by David at 04:53 PM on Aug 13, 2007 in HEARING AIDS, INDUSTRY NEWS
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Hi David,
do you know a place in the internet where I can find reviews of hearing aids combined with the hearing curve of the hard of hearing person? My experience shows that it is a myth that your hearing aid is “only as good as your audiologist”. It is extremely difficult to find accurate information about hearing aids and the fitting process. I came to the conclusion that the millions of people with a medium hearing loss are much better off if they don't rely just on what a random audiologist says and take things in their own hands. A first step would be an open database with the pros and cons of hearing aids in combination with the users hearing curves and other information such as age and working environment.
I wear SIEMENS Centra Life for about a year now and I am very happy with them. But I am not sure if there is something better out there and if the fitting could have been done more accurate.
Thanks
Hubertus
