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How Costco And The VA Drove U.S. Hearing Aid Market Growth In 2014

Hearing Review’s report on the 4.8 percent increase in 2014 U.S. hearing aid unit sales underscores the roles Costco and the Veterans Administration (VA) have played in driving the growth of the hearing industry. The report shows that Costco, the “big box” retailer, and the government-funded VA accounted for nearly a third of the more than three million units sold in the U.S. last year, with both channels growing three-to-five times faster than sales through independent audiologists. What makes Costco and the VA different from private independent sellers, whose growth rate was less than three percent? Lower prices, for one thing. But the fact that both the VA and Costco are delivering better products than ever before may be even more important. [Read More…]

Siemens Audiology Is Now An Independent Company: “The Sivantos Group”

Sivantos Group Hearing AidsWith the conclusion of its multi-billion-dollar acquisition of Siemens AG’s audiology business Thursday, a private investment group led by EQT Partners announced a new name for the company — Sivantos Group — along with an ambitious agenda to quickly make its presence felt as one of the world’s largest independent hearing aid manufacturers.

Siemens Hearing Instruments for decades had been among the “Big Six” manufacturers that account for more than 80 percent of the world’s hearing aid sales. But it’s been five years since the parent conglomerate announced it wanted to spin off its hearing aid business, and the tortuous, stop-and-go process that finally led to yesterday’s announcement left many industry observers scratching their heads: [Read More…]

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